Winning Paths brings the power of automated decisioning into every step of the Canvas Flow. This helps customers expand their automation and optimization capabilities when conducting an A/B test. Winning Paths allows users to test any experiment in a Canvas Flow, and after a given period of time, automatically sends users down the path that has the highest conversion rate. This allows users to test and optimize how long to have a delay, what copy works best in a follow-up message and much more.
