AI helps Rappi save time in two key moments; 1- Time saved in planning between CRM and Branding in relation to the need to create messages. 2- Savings in the creation and execution of CRM. It becomes fully automated, eliminating the need for manual adjustments.
Previously, Rappi used AI to generate these messages, but then they were manually loaded to be sent to users, resulting in the same message being distributed to the entire audience + lot of execution time
