For over two years, Rappi has been using WhatsApp as part of its CRM strategy. The main advantage of this channel is also its greatest risk. Messages are not only delivered to the user but also have an exceptionally high read rate. However, you are e...
At Rappi, we utilize all available channels to achieve our objectives. When planning a new customer engagement campaign, after determining the goal, we proceed to decide which channels to utilize for this purpose. In the vast majority of cases, we ne...
At Rappi, teams sync up in weekly meetings to keep things running smoothly. Working with the commercial teams feels like being part of a tight-knit crew, all focused on scoring great deals for our product, every time.In terms of data management with ...
With the assistance of the Data Science team, various Machine Learning models were created with the aim of capturing users' most recent activity and leveraging that information for segmentation purposes to understand when incentives should be offered...
AI helps Rappi save time in two key moments; 1- Time saved in planning between CRM and Branding in relation to the need to create messages. 2- Savings in the creation and execution of CRM. It becomes fully automated, eliminating the need for manual a...
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