Hiring: Senior CRM Executive

Our Team: How we enrich everyday life 

You’ll be joining our dynamic Consumer Competitions team, the powerhouse behind Bauer Media’s most exciting prize draws. At the heart of what we do is Win Happy: a dedicated website filled with competitions of every kind – from life-changing cash prizes to dream holidays, brand-new cars, the latest tech, and more. 

Our flagship competition, Make Me A Winner, is our biggest cash prize draw, running across some of the UK’s best-loved radio stations. Together, these competitions connect audiences with exciting prizes every day, creating unforgettable moments for winners and meaningful engagement with our brands 

 
You’ll report into our CRM Manager and will collaborate with content, social, and operations teams. While you’ll be the sole CRM specialist at your level, you’ll be part of a supportive and fast-paced marketing environment that thrives on creativity, data, and commercial impact. 

The Difference you will make 

This newly created role offers a rare opportunity to shape the next phase of our CRM strategy. As Senior CRM Executive, you’ll take ownership of campaign execution across email, SMS, and in-app channels—driving revenue, repeat play, and long-term customer value. 
 
You’ll be hands-on with campaign building, testing, and optimisation, using data to craft personalised journeys that speak directly to our players’ behaviours and brand affinities. Your work will directly impact the success of flagship competitions like Make Me A Winner and the Win Happy platform. 

Your role 

You’ll lead the execution of CRM campaigns, ensuring they’re timely, targeted, and impactful. 

Responsibilities include but are not limited to: 

Build, test, and deploy CRM campaigns using Braze 

Use segmentation, automation, and dynamic content to personalise user journeys 

Execute A/B and multivariate tests to optimise performance 

Support lifecycle campaigns including onboarding, reactivation, and retention 

Monitor campaign metrics and iterate for continuous improvement 

Ensure compliance with brand and data standards 

Collaborate with data, brand, and marketing teams to maximise impact 

The Skills you will bring: 

Essential: 

Proven hands-on CRM or email marketing experience (ecommerce preferred) 

Strong content writing skills and attention to detail 

Experience with Braze or similar platforms (e.g., Bloomreach, Salesforce, Hubspot) 

Analytical mindset with ability to interpret data and optimise campaigns 

Commercially driven with a strategic approach to customer journeys 

Organised, proactive, and adaptable in a fast-paced environment 

Desirable: 

Experience in FMCG, Gaming or similar e-commerce sectors 

Familiarity with multi-channel marketing and automation 

Working Pattern/Location 

Full-time, permanent 
Manchester preferred (close to manager), but open to London-based candidates willing to attend office weekly 

What’s in it for you: 

You’ll have 25 days holiday, bank holidays & 2 volunteer days to use. 

Your development matters, so access to our internal training provider – Bauer Academy – is a huge win. 

We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. 

We offer flexible working (role dependent). 

To apply, visit Bauer Media Jobs