CRM Manager - Ireland at Gousto

Full job description and to apply: https://www.linkedin.com/jobs/view/4175882089

Job Description

Role: CRM Manager

Location: Dublin or London

We’re looking for a CRM Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers.

Reporting to the Senior CRM Manager and General Manager for ROI, you will be an integral part of the ROI Growth & Retention team. This is an exciting opportunity to make a significant impact in our first international market. While you can be based in either London or Dublin, you must be willing to travel between the two locations at least three to four days per month.

What You’ll Be Doing

• Developing and implementing a localisation strategy for our CRM campaigns, ensuring they resonate with our ROI customers
• Designing and delivering multi-channel campaigns (email, SMS, and app) using Braze, optimising for retention and engagement
• Strategising and executing compelling A/B tests to enhance performance across customer lifecycle stages
• Collaborating cross-functionally with teams in Growth, Product, Creative, Analytics, and Finance to drive best-in-class customer journey
• Owning the ROI marketing calendar, ensuring timely execution of campaigns and lifecycle initiative
• Analysing campaign performance, monitoring key metrics, and using insights to drive continuous improvement
• Championing the needs of Irish consumers, leveraging insights to personalise customer communications and optimise engagement
• Segmenting customers and using personalisation techniques to enhance targeting and campaign effectiveness
  
  
  

Who You Are

• Experience in, and a deep understanding of, the ROI market is essential
• Proficiency in Braze for executing and optimising multi-channel CRM campaigns
• Strong understanding of email, push, and in-app channels, as well as HTML, A/B testing, segmentation, and personalisation (Liquid language and connected content)
• A strategic and analytical mindset, with the ability to measure impact and drive continuous improvement
• Strong project management skills, capable of handling multiple priorities in a fast-paced environment
• A team player with excellent communication and collaboration skills, yet comfortable with autonomy and ownership
• High attention to detail with a logical and efficiency-driven approach
• A customer-centric marketer with a passion for creating engaging, high-impact communications
• Awareness of CRM trends and best practices, with a drive to advocate for process improvements