Job Title: Braze CRM Consultant
Location: London ideally
Job Type: Full time
About the Role:
We are seeking a highly skilled Braze CRM Consultant to join our team and support the implementation and optimization of customer engagement strategies through Braze. The ideal candidate will have strong experience in customer relationship management (CRM) systems, specifically Braze, with a good grasp of Liquid scripting and html. You will work closely with data and engineering teams to design personalized customer journeys, manage large data sets, and drive high-impact campaigns.
Key Responsibilities:
- Braze Campaign Management: Design, build, and manage customer journeys, campaigns, and automated messaging workflows within the Braze platform. Good knowledge of catalogues and braze promotion codes is also a plus.
- Personalization & Dynamic Content: Use Liquid scripting to create personalized and dynamic content across emails, push notifications, in-app messages, and content cards.
- Building of email template: Develop and edit drag and drop templates for email and other messaging channels, good knowledge of html is a plus.
- Data Analysis & Segmentation: Work with large data sets to create custom segments based on customer behavior, demographics, and other attributes for targeted messaging.
- SQL Queries: Write basic SQL queries to extract and analyze data for campaign optimization, reporting, and decision-making.
- A/B Testing & Optimization: Implement A/B tests to optimize campaign performance, improve open rates, conversion rates, and other KPIs.
- Collaboration: Collaborate with data, product, and development teams to understand business goals and translate them into actionable CRM strategies within Braze.
- Reporting & Insights: Monitor and report on campaign performance, providing actionable insights to stakeholders to continuously improve engagement strategies.
- Troubleshooting: Identify and resolve any issues related to CRM campaigns, email rendering, or data integration.
Key Qualifications:
- Proven experience working with Braze or similar marketing automation software i.e iterable.
- Proficiency in Liquid scripting to deliver personalized and dynamic messaging.
- Good working knowledge of HTML and CSS, and experience using drag & drop templates.
- Basic understanding of SQL for querying large data sets and generating insights.
- Experience working with large data sets to build effective customer segmentation and personalized experiences.
- Familiarity with A/B testing and best practices for campaign optimization.
- Strong analytical skills to interpret data and make informed recommendations.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
Nice-to-Have:
- Familiarity with customer engagement strategies such as lifecycle marketing, retention, and acquisition tactics.
- Experience using Postman for API testing and integration.
- Familiarity with webhooks in Braze for triggering external actions and manipulating data.
Why Join Us?:
• Flexible working environment with opportunities for professional growth.
• Competitive salary and benefits package.
