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2026 Torchie Awards Field Guide

2026 Torchie Award Categories

Award categories

There are 12 awards total: 8 for customers (5 brand, 3 individual) and 4 for Partners. Categories are refreshed each year, so please review them carefully before submitting.

Customer Awards

Please select each title to learn about the award type:

AI in Action

This award recognizes a brand that has fundamentally reimagined its strategy using BrazeAI™ to drive measurable, outsized outcomes.

AI-led innovation: Meaningful, well-integrated use of Braze's native AI features to solve real marketing challenges
Strategic data foundations: Evidence that the brand built a strong data foundation and secured the internal alignment needed to deploy and scale AI personalization
Measurable impact: Clear metrics showing how AI-driven decisions produced significant results, whether in customer lifetime value, revenue, conversions, or operational efficiency

Campaign of the Year

This award recognizes campaigns that demonstrate strategic leadership and technical skill in building stronger customer relationships.

Strategic problem solving and innovation: A clear line from business challenge to creative solution, with genuine innovation in approach or strong differentiation in execution
Technical proficiency: Seamless orchestration of Braze features at scale
Business impact: Tangible results that demonstrate both campaign-level performance and broader business value

Collaborative Team of the Year

This award recognizes cross-functional teams that work together to build high-performing customer experiences using Braze and its intelligent capabilities.

What judges look for:
- Cross-functional harmony: The ability to break down organizational silos and bring multiple disciplines together toward a shared goal
- System orchestration: A connected operating model that links people and technology to deliver complex customer journeys

Collective success: Achieving best-in-class results that would not have been possible without this specific collaboration, leading to measurable lifts in high-value actions

Creative Excellence

This award honors teams that use the Braze platform to create innovative, original, and unique customer experiences.

What judges look for:
- Originality: A genuinely distinctive customer experience that pushes past conventional approaches
- Creative mechanics: Thoughtful use of specific Braze tools to bring a creative concept to life technically

Lasting influence: Evidence that the campaign changed how the brand engages with its audience, strengthening loyalty and shaping future strategy

Braze for Impact

This award recognizes companies that have used Braze to drive meaningful social change within their communities.

What judges look for:
- Mission-driven approach: Innovative use of Braze to address a specific social challenge, with clear alignment between the brand's mission and its community action
- Measurable good: Real-world impact metrics that go beyond standard marketing performance

Strategic execution: A well-documented approach from ideation to launch that made the most of available resources

Bonfire Community Leader of the Year

This award recognizes an outstanding community member who stands out for helping others in the Bonfire community and for sharing cutting-edge use cases and solutions.

What judges look for:
- Active engagement: Consistent, meaningful participation in the Bonfire community through discussions, questions, and knowledge sharing
- Peer support: Concrete examples of going above and beyond to help fellow Braze users solve real problems

Thought leadership: Advanced expertise shared in ways that elevate the broader community

Rising Marketing Star

This award recognizes an exceptional new user of the Braze platform who combines technology and AI tools in thoughtful ways to support stronger customer relationships and business outcomes.

What judges look for:
- Accelerated impact: Rapid growth and meaningful contributions from an early-career marketer
- Platform fluency: Thoughtful, effective use of Braze features, from testing new conversion strategies to campaigns that reflect unique local contexts

Business outcomes: Concrete examples of how the nominee’s individual work directly advanced broader business goals.

Marketing Leader of the Year

This award honors marketing executives who demonstrate excellence in leadership and customer engagement, including managing a team that builds innovative, personalized, and AI-driven campaigns in Braze.

What judges look for:
- Vision and strategy: Exceptional leadership in defining a customer-centric direction and establishing Braze as a strategic business enabler
- Transformational impact: Quantifiable proof that the leader’s direction drove overarching business outcomes.

Team empowerment: Evidence of building a culture of experimentation, aligning cross-regional teams, and equipping people to push what's possible with the platform

Partner Awards

Please select each title to learn about the award type:

Partner Campaign of the Year

This category recognizes a partner who collaborated with a Braze customer to build a standout campaign demonstrating creativity, technical sophistication, and strong engagement results through the Braze Alloys Partner Network.

What judges look for:
- Creative technical orchestration: Evidence of using advanced Braze features or partner integrations (such as Content Cards, Catalogs, or Cloud Data Ingestion) to create a distinctive customer experience
- Collaborative strategy: A clear account of how the partner and customer aligned on a shared vision and brought it to life together

The "dual-ROI" impact: Quantitative results that reflect both campaign-level performance and broader business value

Delivery Partner of the Year

This award celebrates a delivery partner that has grown its Braze practice through rigorous training and delivered sophisticated, high-impact work for global or regional clients. (Formerly known as Service Partner of the Year.)

What judges look for:
- Practice growth: Tangible evidence of expanded Braze competency, including increased certifications, new Skills Badges, and regional or global footprint growth
- Excellence in delivery: Case studies demonstrating management of complex use cases such as multi-market deployments, advanced Liquid personalization, or Braze Amplifier solutions

Client outcomes: Clear data showing how the partner's work directly improved a client's business performance or operational maturity

Technology Partner of the Year

This award honors a technology partner that has demonstrated exceptional collaboration with Braze to drive meaningful business outcomes. This category celebrates partners who go beyond the integration to create genuine shared value and help solve complex challenges.

What judges look for:
- Collaborative impact & outcomes: Evidence of a true "better together" partnership, technical or strategic, that produces measurable success for mutual customers
- Ecosystem adoption: Proof of strong engagement across the Braze ecosystem that increases long-term value for clients

Innovation & strategic alignment: Evidence of joint roadmap work or co-innovation designed to address emerging industry challenges

Transformation Partner of the Year

This award honors partners who have acted as a catalyst for real change, fundamentally evolving a client's business through high-impact work whether by modernizing a tech stack, pioneering AI adoption, or restructuring operations for a digital-first environment.

What judges look for:
- Visionary execution: A clear before-and-after narrative showing how the partner identified a critical challenge and implemented a solution that fundamentally shifted the business
- Innovation at scale: Evidence of deploying advanced capabilities like AI, predictive modeling, complex real-time data flows that unlocked outcomes previously out of reach

Quantifiable transformation: Hard data proving the transformation’s impact, such as improvements in speed-to-market, reductions in manual operational overhead, or an increase in long-term customer lifetime value.