Braze for B2B Marketing 🪷

Hi everyone! 🙂

I have been in MarTech for 16+ years and the co-founder of SalesWings, a Braze technology partner for best-in-breed B2B marketing functionality and use cases.

I am keen to exchange and learn from Braze customers, advocates and users how they leverage Braze today in "B2B" go-to-market motions. Notably whenever marketing (operations) drives demand to a sales team, works on sales and marketing alignment and looks to break down data silos between marketing and sales. Also all things ABM (account based marketing). Whether its traditional B2B, B2B2C or high-consideration purchase B2C environments ("B2B").

We believe Braze is the go-to-solution to create modern and future-proof B2B buyer experiences with its vision of leveraging data combined with user-friendly tools across channels where modern B2B buyers are present to shape their buying vision.

I am particularly interested to hear as well how Braze and us can develop our platforms further to cater to future-oriented "B2B" marketers... integrations, solutions, functionality, and really any relevant requirement and use case you are facing that may be currently "hard".

I look forward to the exchange, and feel free to reach me on LinkedIn as well.

Philip ☀️