How long do you run A/B or similar tests and why? Use cases?
Hi all, Curious about how long you run A/B tests, or any other tests for before making a call on the data. I imagine it varies with the use case and would be keen to hear other's thoughts and scen...
Until I get the result I want 😂
Okay so the real answer would be until I get a statistically significant result. Sometimes that's a single send analysed the following week in 15 min and sometimes it's a longitudinal test that runs for 6 months and takes weeks to unpack. As you said it really does vary based on what you're testing, the size of your (engaged) base and what you're wanting to learn.
