Forge Canvas Template: Product repurchase reminder (with timing and channel testing)

Hello fellow Braze orchestrators,

I didn't make it to Forge in person this year, but it was great tuning in to the keynotes and catching up on all the latest Braze innovations. 🔥

Here is a quick Canvas that we are about to launch to drive repurchase of two of our products that customers need to by on a regular basis.

Entry criteria: purchase of a certain SKU

Experimentation (both set up as Personalized Path): 

1. Message timing (30 days vs 45 days after the purchase)
2. Message channel (email vs SMS, in this case)

Message sequence:

1. A user gets a reminder to repurchase the product she might be running low on;
2. If a user engages with the message from step 1, but does not purchase, he receives a reminder 3 days later with a special offer, to incentivize the purchase.

Let me know if you see any opportunities for improvement. I imagine, soon we will be able to simplify this flow by leveraging all the upcoming Braze AI tools.

Cheers,

Olga Baker

Charlie Banana / P&G