Creative Spotlight: Shake Shack's Congestion Pricing Campaign 🍔

Spotted in my email inbox: 

Welcome to the first edition of our Creative Collective spotlight! This space is dedicated to showcasing innovative campaigns that redefine customer engagement, and we're excited to kick things off with a look at Shake Shack's recent Congestion Pricing campaign.

In response to New Yorkers grappling with the challenges of congestion pricing, Shake Shack launched a clever initiative that resonates with the local community. The campaign features a $9 Combo meal deal, perfectly mirroring the new toll price, which includes a delicious ShackBurger and fries. 

What makes this campaign particularly creative is its real-time execution and use of geo-segmentation. By targeting customers in areas affected by congestion pricing, Shake Shack effectively drives engagement and encourages high-value actions—specifically, placing orders through their kiosks or mobile app. This approach enhances the customer experience and fosters a sense of connection between the brand and its patrons.

🗣️Now, we want to hear from you! Share your spotted creative campaigns this month and let’s inspire each other with fresh ideas.