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Bonfire-Champ's avatar
Bonfire-Champ
Active Member II
2 years ago

subscription model use case question

Hi, community! I have a quite specific question, maybe someone from an app-first company with a subscription model could share expertise. 

Goal: win-back users who cancel premium
Important detail: a big part of cancellations happen in the first days after payment
Issue: users can't buy the premium package if they still have premium status. So we can offer them packages only after their subscription will inspire, but in this case, we need to wait almost 1/3/6 months.

We can communicate something different to them, but it will bring less value (probably)
Question: do you have any ideas about an approach to this issue?

Inspiration
  • Bonfire-Champ's avatar
    Bonfire-Champ
    Active Member II
    2 years ago

    We have the exact same issue and the same business model. We haven't yet figured out a concrete solution but some things we do are:

    • While they're still Premium, regardless of the why they've cancelled, we still send them lifecycle messages around features they have available for use, exclusive content, etc.
    • We have a win-back campaign a few days after their subscription ends which offers some discount for previous subscribers (as a thank you) to try to renew. We have some decent results here, considering the fact they're cancelled already.