Forum Discussion
subscription model use case question
Hi, community! I have a quite specific question, maybe someone from an app-first company with a subscription model could share expertise.
Goal: win-back users who cancel premium Important detail:...
We have the exact same issue and the same business model. We haven't yet figured out a concrete solution but some things we do are:
- While they're still Premium, regardless of the why they've cancelled, we still send them lifecycle messages around features they have available for use, exclusive content, etc.
- We have a win-back campaign a few days after their subscription ends which offers some discount for previous subscribers (as a thank you) to try to renew. We have some decent results here, considering the fact they're cancelled already.
