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  • jojo_zieff's avatar
    jojo_zieff
    Braze Employee
    5 months ago

    Great question - 

    • With the new Personalized Paths feature, each user can be matched with the message copy, creative, channel, offer, etc. they’re most likely to engage with at any step of the journey
    • Additionally with intelligent optimization features, Braze can optimize any message, campaign, or customer journey for the best-performing version proven to instantly boost results and conversions in just a few clicks.