Can you tell us about your priorities for 2025?

Absolutely! My top priority for the rest of 2025 is simple: I want to build.

That means building out lifecycle marketing in a way that creates amazing, engaging experiences for our users—experiences that keep them coming back to our dating apps and, ideally, referring others.

To do this, I’m focused on:

• Leveraging more mobile content tools within Braze to create dynamic, interactive messaging that meets users where they are.
• Bringing more personality into our communications—whether that’s humor, a little spice, or playful storytelling that makes our brand feel more human.
• Optimizing every stage of the user journey to ensure we’re not just driving sign-ups but building lasting connections that turn into meaningful relationships—both on and off our apps.

At the end of the day, dating is about connection, excitement, and fun, and our lifecycle marketing should reflect that.