May brings us another month closer to Forge 2026 and if you’re reading this, you are the right person to consider applying for Bonfire Leader of the Year!
- Have you helped to provide feedback on the new site, asked or answered a question recently?
- Maybe you’ve raised a hand to share something special with Bonfire.
We’d love to celebrate your special contributions and the first step is submitting an application!
The awards are officially open, our new Community is up and running, and each of you has been bringing new energy, ideas, and excitement to this Community!
Bonfire Updates
Torchie Awards Field Guide 🔥
May brought the publication of a new Torchie Award Field Guide to help you prepare your award application. We have unique applications for customers and partners. Gind the information you’ll need here:
Update to Top Contributors in Bonfire 🏆
Special shoutout to @Nirnay for the feedback on the leaderboard points calculation!
Inspired by this important feedback we’ve made some changed to the leaderboard calculations you’ll see in Bonfire.
📈 Popular Discussions in May
Is anyone using Braze Agent console and seeing success?
Hello all, curious whether anyone's had real success with the Braze Agent Console yet.
Has anyone found a way to dynamically assign variables in Liquid?
We're building a translation architecture using Braze catalogs to serve localised email content across 30 markets. We want a universal content block where marketers simply define which keys they need for each email (subject line, preheader, header text, CTA etc.) and the block fetches and assigns the translations dynamically based on the user's locale.
Claude Connector - Use Cases and learnings
I have just connected Braze with Claude - and I am looking for some inspiration and stories about how Claude could help you scale.
What has your real-world experience been with CDN/SSL/DMARC setup in Braze environments?
Would love to hear real-world experiences from teams managing the infrastructure side of Braze/email setups.
📆 Coming up Next
June 3 Torchie Awards Office Hours : Live assistance with your Torchie Awards Applications
June 5 San Francisco: Agent Console & Operator Hackathon (In Person)
June 16 Em Português: Estratégias de Customer Engagement
🫱🏾🫲🏽 Share Your Thoughts
From rough idea to structured hypothesis - what's your process?
How do you manage your CRM experiment backlog? Every week I have more campaign ideas than time to run them, but the hardest part isn't execution - it's getting from a rough idea to a properly scoped hypothesis with a segment, trigger, metric, and expected effect)
Right now it lives in a mix of Google Sheets, Slack threads, and markdown files. No structure, no prioritization framework, no way to see if I've already tested something similar
Curious how others handle this.
🏆 May's Champions
Your posts, questions and replies to support each other make this Community a place where we can can skill build and innovate together!
@Nirnay 🥇
@dandoesmarketing 🥈
@phil_l , @sm , @Ruby_Campbelll , @Manoj__ , @TedScott ,🥉
@EmPaulin
@matt_schilter
@heatherfait
@alex_pritsker
@Bryan_McNally
@AlexFusman
@Elena_Serpotta
@Johanna_PJM
@chazm
@Elton
@DmitryU
@Shochstein
@rahulbishnoi
Thank you for making time to connect, and share here in Bonfire!
