-
š Which hat haunts you most? š
Marketers don't wear just one costume. We switch hats faster than a trick-or-treater on a sugar high. This spooky season, tell us which one you end up wearing most often. Cast your vote below, then tell us in the comments about the hat you never expected to wear! š» Already Cast Your Vote? Congratulations! You've officiallyā¦
-
Haunted Tales Around The Bonfire
To celebrate the season, weāre launching a Halloween themed 3-Part Spooky Season Challenge. Itās fun, itās easy, and itās the perfect way to connect, share your clever ghost-busting marketing tricks, and get some well-deserved spotlight. š When: From now until November 30th! š The Prize: Participants will be invited toā¦
-
Bonfire Postcard: The July Dispatch š¬š„
Canvas Challenge Spotlights, Torchies Update, and a Question Inspired By You Hey Bonfire Community! š Stef here, with a look back at the month in Bonfire. From diving deep into AI workflows to watching members swap canvas strategies, the energy across our discussions has been incredible. Before we jump into August, Iā¦
-
Celebrating Community Canvas Challenge Designer Allan Heo
Allan is our Braze Bonfire Leader of the Year 2025, and 16X Braze Certified! As founder and CEO of For Now Marketing, Allan works to empower Marketing teams with the technical and problem-solving skills to execute their creativity. That passion was on full display as he partnered with Anne to support and guide the launchā¦
-
Celebrating Community Canvas Challenge Designer Anne Schultheis
Anne is 16X Braze Certified, and has spent the last two decades building loyalty, digital engagement, and marketing growth engines for high-growth restaurant brands. She's the Director of Loyalty and CRM at Scooters Coffee, an expert strategist, operator, and self-described scrappy builder. Anne approached Braze Bonfireā¦
-
Curious Canvas Creativity
Whether you're onboarding new colleagues or working to level up your own skills, what are the specific Canvas Workflows where a few: hands on tutorials, workshops or job aides would help to take some of the stress out of your week?
-
Un-haunting a Canvas with context variables
Hi all, my unhaunting story for the Haunted Tales Around The Bonfire challenge is about a Canvas that was doing something odd, that wasn't obvious why. Users were landing in the wrong branch, although the decision logic looked correct on paper. The trouble was that the values driving those decisions were calculatedā¦
-
Emily from Shaw Scott Europe
Hi all, Iām Emily, a Solutions Architect at Shaw Scott Europe, a data intelligence and martech consultancy. Most of my time I design, build and untangling complex Braze setups. Spooky Season Fact š: for the Haunted Tales challenge: My go-to treat is a Refresher, and Iāll defend that choice to anyone.
-
From 3 days to 2 hours: how we handed our promo builds to BrazeAI Operator
Every month, our promo campaign is a huge Canvas: close to 200 steps, with dozens of emails and pushes, more than 80 delays and a dozen splits, across two audiences (active and inactive users). Building it by hand took several days, and QA-ing it took even longer. At that scale, one wrong connection can send the wrongā¦
-
CRM Lifecycle Manager at Ornikar
Hi everyone! I'm Axel, and I work on CRM at Ornikar, France's online driving school & insurance. My days are spent in Braze: Canvases, promos, lifecycle journeys. Lately, I've been spending a lot of time on how AI can take on the heavy, repetitive parts of the job, so we can spend more time on strategy and business.