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Is anyone using Braze Agent console and seeing success?

dandoesmarketing

Hello all, curious whether anyone's had real success with the Braze Agent Console yet.

We're exploring it as a next best action layer inside our Canvases, essentially letting it read a customer's profile and decide things like "this person responds better to SMS than email" or "this one's ready for an urgency nudge." More dynamic orchestration without hardcoding every branch. Whether or not it will do a good job of this I am not yet sure until we actually test it, as it seems more like a job for Braze's AI decisioning studio.

Haven't come across many concrete success stories yet so keen to hear from anyone who's actually shipped something with it. Something other than using it for copy/content?

What's working, what isn't?

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Accepted answers

stefanie.baldwin

Hi @dandoesmarketing,

recently @Nirnay from Luxury Escapes connected with @winnie_drew to share more about how his team used Agent Console as a decisioning layer.

The impact wa a 10% lift in revenue per user and 7% increase in total transactional value.

The webinar took place earlier this month, but the recording is available on Braze Learning

All comments

stefanie.baldwin

dandoesmarketing

Thanks @stefanie.baldwin

I just watched the webinar and it had some great info in it for us to get the ball rolling. Appreciate you linking that! 😊

Nirnay

Thanks @dandoesmarketing, really glad it was helpful! Excited to see what you build with it.

At the end of my use case presentation, I probably should have been more clearer about the future developments. Specifically the feedback loop. We are currently planning two things. First, feeding conversion data back so the agent can learn from actual outcomes over time. Second, using the cohort results to refine the instructions we give the agent, making sure the behavioural descriptions stay sharp and relevant as we learn more about our users. We have not taken this to production yet but will definitely share more once we do. Feel free to reach out if you have any questions along the way.

dandoesmarketing

Thanks @Nirnay really interesting to hear about the feedback loop plans and I would definitely be keen to hear more once you take it to production. I will definitely reach out for any questions. Much appreciated. 😁