The most recent content from our members.
AI is transforming customer engagement, but true impact requires strategy—not just feature usage. Designed for marketers familiar with Braze, the new BrazeAI™ Engagement Specialist path moves customers beyond product training to help them build a strategic approach to AI-powered engagement, moving them from "which button…
CRM Manager – Insurance (Braze) | Ornikar | Paris About Ornikar Insurance ✨ Every year, Ornikar helps hundreds of thousands of young people get their driver’s license. This unique relationship with the 5 million students who have gone through our driving school is a major competitive advantage. It lets us understand young…
Hi all! Every quarter comes with a list of features we’ve added to help you do Braze, better. They can be a lot to take in, so in this What’s New session I focused on a few that are most likely to change how you actually build. In this 60 minute webinar, we take a look at a small number of updates and how they show up in…
Hi everyone 👋 Has anyone here started experimenting seriously with the new Braze MCP? I’ve been playing with it through Claude Code, and I’m particularly interested in what becomes possible now that the MCP can not only read Braze data, but also modify things like Content Blocks. I’m currently working on two use cases: 1.…
It should come as no surprise that our Braze marketing team uses Braze — and when our own teams build something that works, we want to share it. This is the first installment of Braze@Braze: a series featuring real use cases from inside the Braze marketing team, with real workflows and real results. When personalization…
Hey Bonfire Community! It's officially AI in July, and we are all excited to dive into the powerful AI features Braze has to offer. But here’s the truth: even the smartest AI is only as good as the data fueling it. Clean, organized, and purposeful data is the secret ingredient to creating highly personalized experiences…
APPLY HERE: https://www.upside.com/about/careers?ashby_jid=33c2c890-e660-4a1e-ad53-40b257c40372#jobsBoard "As the Lifecycle Marketing Principal, Automations & Incentives, you will be the primary architect behind accelerating the scale of an automated and hyper-personalized lifecycle growth engine. We are looking for a…
You've built your agent — now you need to make sure it's delivering real value. Our new quick tip, Monitor and Optimize Agent Performance, gives you the tools to measure what matters and keep improving over time. In just a few minutes, you'll learn how to: 📊 Identify the KPIs and guardrail metrics that prove your agent is…
Hello all, curious whether anyone's had real success with the Braze Agent Console yet. We're exploring it as a next best action layer inside our Canvases, essentially letting it read a customer's profile and decide things like "this person responds better to SMS than email" or "this one's ready for an urgency nudge." More…
Hi, I have just connected Braze with Claude - and I am looking for some inspiration and stories about how Claude could help you scale. Thank you in advance!
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