We’re excited to announce the 2024 Torchie Award winners & runner ups, announced today at Forge 2024. The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement.
Campaign of the Year: ABC News
Congratulations to ABC News for winning the 2024 Torchie Award for “Campaign of the Year.”
Shoutout to the runners up for the Campaign of the Year Award:
- Whataburger
- Freeletics
- VGW
- Panera Bread Company
Collaborative Team of the Year: Dutch Bros
This year, we’re excited to name Dutch Bros as our 2024 Torchie Awards “Collaborative Team of the Year.” Dutch Bros drives success with their customer engagement program through seamless teamwork across five key departments: Digital marketing, development, product, consumer insights, and creative.
Shout out to the runner ups for the Collaborative Team of the Year Award:
- Warner Bros Discovery (Max)
- Peacock
- GameChanger
- Fuji Television Network, Inc.
Creative Excellence: Mint Mobile
Talk about a partnership that’s “mint” to be! We’re pleased to name Mint Mobile as our 2024 “Creative Excellence Award” winner for their “Mint Mobile Shake” collaboration with Jack in the Box.
The Mint Mobile Shake was created just in time for St. Patrick’s Day, bringing together joyful, stand-out messaging across in-store signage, TV commercials featuring the Jack in the Box mascot and Ryan Reynolds, social media, and an email campaign. The email campaign highlighted a dynamic promo code that honored a free Mint Mobile Shake to each Mint subscriber through the Jack in the Box app.
Shout out to the runners up for the Creative Excellence Award:
- Burger King Brazil (Pmweb)
- RappiCard
- foodpanda
- McDonald’s
Marketing Leader of the Year: Kanchan Lad, Papa Johns UK
This year, we’re proud to present Kanchan Lad, Senior Product Manager of MarTech & Loyalty for Papa Johns UK, with our 2024 Torchie Awards “Marketing Leader of the Year” award. Kanchan championed the integration of Braze to address the limitations of Papa Johns’ existing CRM system, creating a “Local Marketing Hub” to empower franchisees of over 400+ Papa Johns stores.
Shout out to the runners up for the Marketing Leader of the Year Award:
- Sina Zand - Activision Blizzard
- Pedro Solís Cámara Díaz - RappiCard
- Brigitte Barron - e.l.f. Cosmetics
Rising Marketing Star: Casandra Lima, RappiCard
We’re pleased to recognize Casandra Lima, lifecycle manager at RappiCard, as our 2024 “Rising Marketing Star of the Year” for her remarkable strategic leadership and outstanding contributions to the development of RappiCard’s brand relationships.
Shout out to the runners up for the Rising Marketing Star Award:
- Natalia Buscaglia - Fox Corporation (shoutout Natalia )
- Thomas Haug - FanDuel
- Rebecca Comisar - Revel
- Chandler Soto - Crumbl
Bonfire Community Leader: David O’Reilly, Microsoft Clipchamp
We’re honored to award DavidO , lifecycle marketing manager with Microsoft Clipchamp and long-time Braze power user, with our 2024 “Bonfire Community Leader” award. David’s commitment to the Bonfire community over the last year was unparalleled.
Shout out to runners up for the Bonfire Community Leader Award:
Braze for Social Impact: ShareTheMeal
We’re proud to recognize ShareTheMeal as the winner of our “Braze for Social Impact” 2024 Torchie Award. ShareTheMeal is the fundraising app of the United Nations World Food Programme. The app used Braze's platform to recognize individual donors as “Field Heroes” and to raise further funds to fight hunger. This collaboration has raised millions of meals to help people in need, making a significant impact on communities worldwide.
Shout out to runners up for the Braze for Social Impact Award:
- Delivery Hero
- Trainline
- Too Good To Go
Partner Campaign of the Year: Stitch for e.l.f. Cosmetics
Stitch’s creativity and prowess sets their campaigns apart, and we’re honored to award their team with the 2024 Torchie Awards “Partner Campaign of the Year” for their hard work. Stitch holds over 175 Braze certifications across their team of 80, leading to a world-class application of Braze capabilities. Nowhere is this success so visible than e.l.f. Cosmetics’ Beauty Squad loyalty program, boasting over 4.5 million members. Stitch engaged first-party data collection for the Beauty Squad program, spanning basic demographics to specific user product preferences, skin type, and reward redemption habits.
Shout out to runners up for the Partner Campaign of the Year Award:
- Merkle for Burger King UK
- Armadillo for McDonald’s
- Publicis Canada for TurboTax
Service Partner of the Year: VML
As our most accredited services partner globally, boasting over 200 specialist certifications, there’s no question that VML is setting the standard for Braze usage and knowledge. That’s why we’re pleased to name VML the 2024 Torchie Awards “Service Partner of the Year.”
VML’s team resides all over the globe—in Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the US—which makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendy’s by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths.
Shout out to the runners up for the Service Partner of the Year Award:
- Stitch
- PickAxe
- Ragnarok
Technology Partner of the Year: AWS
Congratulations to AWS, our 2024 Torchie Awards “Technology Partner of the Year.” For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. Our native integrations with AWS, including Braze Currents, Amazon Personalize, and Cloud Data Ingestion, are utilized by hundreds of customers to enhance data-driven insights and save valuable engineering time.
Shout out to the runners up for the Technology Partner of the Year Award:
- Moveable Ink
- Branch
- Twilio Segment
- Meta
Transformation Partner of the Year: CACI for easyJet
This year, we recognize CACI as our Torchie Awards 2024 “Transformation Partner of the Year” for their powerful reimagination of easyJet’s communications framework through Braze. To meet their client’s goal of becoming Europe’s most beloved airline, CACI streamlined easyJet’s communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record time—only four months—and met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and enhancing the easyJet customer journey.
Shout out to the runners up for the Transformation Partner of the Year Award:
- VML for Wendy’s
- Pmweb for Burger King Mexico
- Massive Rocket for Papa Johns
We celebrate all of the winners and runner ups this year. Read more about the winners here.
