Ask Me Anything: Exploring the 2025 Global Customer Engagement Review with Spark Networks
Join us for our next Ask Me Anything session, where we’ll dive into the insights from the 2025 Global Customer Engagement Review! This is a fantastic opportunity to engage with Daphne Leblanc, Director of Lifecycle Marketing & CRM at Spark Networks, as she breaks down the top three trends highlighted in this year’s report. Daphne is a Braze rockstar with extensive experience using Braze across multiple companies. Her familiarity with the annual Customer Engagement Review allows her to offer a unique perspective on the trends shaping the future of customer engagement. Don’t miss your chance to ask questions about the trends covered in the report, learn about Spark Networks' goals for the year, and gain valuable insights into effective customer engagement strategies. Whether you're looking to enhance your marketing efforts or simply curious about the latest industry trends, this session is for you. How it will work This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too!Ask Me Anything: Maximize Your Messaging Using WhatsApp
What’s up with WhatsApp? Find out on February 13 at 9am PT/12pm ET during an Ask Me Anything with Senior Product Marketing Manager, Lexie Haggerty at Braze. Braze research found that 47% of marketers are using or plan to use WhatsApp to engage their customer – outpacing even traditional channels like email. This AMA is open to all your WhatsApp inquiries, whether you’re a seasoned user or just curious about the channel. Ask Lexie about... The new use cases unlocked by WhatsApp Tips for integrating WhatsApp into your customer engagement strategy Potential future developments for the WhatsApp channel And more! How it will work This event takes place entirely in the Ask Me Anything on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.Bite-Sized Loyalty: An AMA with Crumbl
Did you know that 90% of all brands offer loyalty programs? Your loyal users are often your most profitable, least costly, and happiest customers. As you welcome all the new users you acquired during the holiday season, the big question is: how do you keep them engaged? Join us on January 9 at 11am PT/2pm ET for an Ask Me Anything on loyalty with Cole Witbeck, Director of Lifecycle Marketing at Crumbl and Ishan Sharma, Senior Creative Strategist at Braze. You'll have the opportunity to ask questions about how to earn loyalty, deepen loyalty, and spread loyalty through Ishan's Locking In Loyalty framework and inquire more about the epic success Crumbl has unlocked with their loyalty and rewards programs. Whether you have an established loyalty program or are just beginning to consider building one for 2025, this AMA provides a chance to explore how to create meaningful experiences and foster trust with your most loyal users. How it will work This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.The Shake That Stole the Show: Mint Mobile AMA
📅 Mark your calendar 📅 for the next Bonfire Ask Me Anything on Thursday, December 12 at 9am PT/12pm ET. You'll have the opportunity to ask nicole_suther and Wyndie_Mills questions about the Mint Mobile award-winning Jack in the Box campaign as well as the other creative campaigns Mint Mobile has rolled out. Have questions about the campaign the winning team built, how they collaborated across multiple departments to execute creative campaigns, or just generally how they use Braze? Submit a question here and we'll be sure to ask it on your behalf on the day of the AMA. Friendly reminder this is a text-based event where you can ask your questions directly in the Ask Me Anything board and Nicole and Wyndie will thread responses.Sleighing Deliverability: An AMA on Holiday Email Deliverability
You've done the preparation work to kickoff a successful holiday email campaign... but have you made sure your campaign will end up in your customers' inboxes? With the holiday season right around the corner, we're bringing back our annual AMA on email deliverability and how to get it right this holiday season. During this text-based AMA, we'll cover topics like: Best practices for optimizing your email campaigns for the holiday rush Strategies to improve your sender reputation and avoid the spam folder Insights on managing high volumes of email traffic during peak seasons Common pitfalls to avoid and how to course correct when you're having email deliverability trouble The one and only Goot is back to discuss all things email deliverability as we approach another holiday season. With consumer expectations constantly rising and competition at an all-time high, now is the time to double-check that you’ve set yourself up for success with your upcoming holiday campaigns (and ask any remaining questions you may have)! A friendly reminder that this is a text-based event that will happen in the AMA Board. To participate, drop your question in the AMA board on November 14 between 1pm - 2pm ET and Goot will respond in thread! If you're not able to participate live, feel free to drop your question in thread here and we'll make sure it gets answered on the day of the AMA.Ask Me Anything: Braze Data Platform
Join us for our next Ask Me Anything on the Braze Data Platform on Tuesday, August 6 at 10am PT/1pm ET. You'll get the unique opportunity to ask questions to John Heywood, Director of Product Marketing at Braze. John oversees product marketing for data products and partner integrations at Braze, including the newly launched Braze Data Platform. In this session, John will answer your questions about Braze and our partner ecosystem, with a specific focus on how you can maximize the value of your data to deliver personalized and relevant customer engagement at scale. You'll also have the opportunity to learn more about Data Unification, Data Activation, and Data Distribution through Braze in this text-based event. The Braze Data Platform helps marketers and technical teams integrate Braze with other technologies, derive insights, and take action across the entire data lifecycle—without sacrificing flexibility, interoperability, or modularity. You can pre-submit your questions here or join us live and drop your question directly in the Ask Me Anything Board from 1-2pm ET on Tuesday.Ask Me Anything: Discuss the 2024 Global Customer Engagement Review with Rappi
Mark your calendars for the next Bonfire Ask Me Anything on the 2024 Global Customer Engagement Review. On Tuesday, March 12 at 12pm ET, you’ll have the opportunity to discuss all things CER with Nacho Fiore, Automation Senior Manager, at Rappi and April Mullen, Senior Director of Content Strategy, at Braze. Curious what 2024 has in store for marketing and customer engagement? The 2024 Global Customer Engagement Review covers… The top three trends shaping customer engagement in 2024 Ways to leverage the trends to drive your brand’s success Insights necessary to navigate the evolving landscape of customer engagement Rappi is an on-demand-service pioneer and everything they do is all about strengthening customer relationships in order to make Rappi a deeply valued service amongst their customers and the ecosystem they serve. Nacho is the genius behind Rappi’s most successful engagement campaigns, standing up campaigns in Braze to power messaging that ensures they’re reaching users at the right time, with the right channel, with personalized content. They most recently introduced WhatsApp to their mix of channels. In fact, their WhatsApp campaign drove an 80% uplift in purchases versus the control group, which received marketing messaging about these deals only via push notifications and email. This AMA presents the unique chance to ask both Nacho and April more about the three major trends covered in this year’s report and the way to leverage the trends to drive your brand’s success. Friendly reminder that AMA's are text-based events. They take place in the AMA board within the community. You can ask a question by clicking the "Ask a question" button on the AMA page & our hosts will respond in thread. Can't join us live? No worries! The content will be in the Ask Me Anything board so you can review it at any time.Ask Me Anything with Braze power user and Bonfire Specialist, David O'Reilly
Join us for our next Ask Me Anything with Braze power user and Bonfire Specialist, David O’Reilly on Tuesday, February 13 at 4pm ET/1pm PT (or 8am Melbourne time where David is 😉). DavidO is the Lifecycle Marketing Manager at Microsoft Clipchamp, a video editing software and has been a Braze power user for years. Prior to joining Clipchamp, David worked with Braze in health and wellness mobile apps and he currently uses email, in-app messages, and Content Cards in Braze. He’s a technical marketer and leans into teaching others what he has learned in his many years of CRM experience using Braze. Don’t miss this unique opportunity to ask one of our most active community members and a true Braze whiz some questions. Ask David about his… Use of email, in-app messaging and Content Cards to execute a cross channel journey for Clipchamp users Previous experience working with Braze on health and wellness mobile apps Technical expertise and Liquid tips and tricks His predictions for what matters in customer engagement in 2024 His content across YouTube, LinkedIn and TikTok His journey as a qualified life scientist Friendly reminder that AMA's are text-based events. They take place in the AMA board within the community & you'll have the opportunity to ask David questions from 4pm ET - 4:45pm ET on Tuesday, February 13. You can ask a question by clicking the "Ask a question" button on the AMA page & David will respond in thread. Can't join us live? No worries! The content will be in the Ask Me Anything board so you can review it at any time.Ask Me Anything: What's Changing with Yahoo Mail and Gmail in 2024 & How to Prepare
Gmail and Yahoo recently announced stricter rules for bulk email senders in early 2024. Are you ready for the changes? Braze is hosting not one but TWO opportunities for you to hear more about the changes and to make sure you’re prepared. 📹 Webinar alert! The first opportunity you’ll have to learn more about these rules is during a webinar on Tuesday, January 9 at 12pm ET as email deliverability experts from Yahoo and Braze will guide you through the ins and outs of these changes, sharing best practices that not only ensure you’re compliant–but also elevate your overall email strategy. The webinar will cover mastering authentication, crafting easy opt-opts, minimizing spam complains, and then a live Q&A session where Clea Moore, Principal Product Manager at Yahoo and Alison Gootee, Compliance & Deliverability Principal at Braze will be ready to tackle all of your questions. This is a live webinar so you'll need to register HERE to get the link to join. ❓AMA alert! After the webinar, we’re giving you another opportunity to ask questions directly in the community, especially those questions that are more focused on your specific use of Braze. Join us for Ask Me Anything: What’s Changing with Yahoo Mail and Gmail in 2024 & How to Prepare with the Braze Deliverability Team at 1:30pm ET on January 9 following the webinar to ask any additional questions you have and to see some answers to existing FAQs on this topic. Friendly reminder that AMA’s are text-based events that happen in The Forum. How does an AMA work? You can ask a question by clicking the “Ask a question" button when in The Forum and our deliverability team will answer your question in response to your question by replying directly. Let us know if you can make it to the next AMA by clicking "Attending" on this page and start to think of those questions now! If you'd like to pre-submit your question, please do so by dropping it in a comment below and I'll make sure someone from the Deliverability Team answers it during the AMA time on January 9th.Ask Me Anything with the Grubhub Team: Building a Cross Functional Collaborative Team
Join us in The Forum on Tuesday, December 12 from 12pm - 12:45pm ET for the next Ask Me Anything with the Torchie Award Collaborative Team of the Year winner, Grubhub. We'll be hosted by Katyln Huang, Manager, CRM and Engagement Marketing, David Terzopoulos, Sr. Manager, Restaurant Product & Customer Marketing, and Leslie Owen, Marketing Coordinator, Merchant Marketing who are on the Restaurant Retention Marketing Team at Grubhub. Our hosts are ready to share all of their learnings on how to use Braze to build a cross functional, collaborative team to support brand health objectives. Curios how sharing NPS scores and qualitative responses captured through Braze across teams on a monthly basis allowed for better collaboration between Marketing, Account Success, and Revenue Operations at Grubhub? Don't miss this text-based event and the opportunity to get your questions answered! Ask the Grubhub Team about... How to know what kind of campaigns to run in Braze to get feedback on customer satisfaction How to identify the right stakeholders internally at Grubhub to include in the findings/sharing out what you found The structure of B2B vs. B2C sides of Grubhub How the team shared learnings from their team with other marketing teams at Grubhub Their plans for continuing cross functional initiatives into next year & expanding what they've learned from this year's campaigns
