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currents

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Challenges with Fetching Spam-Blocked Users from Braze
We've been working on identifying users who have marked our emails as spam, and it's proven to be significantly more complex than expected. Here's a breakdown of the key challenges we've run into: No current-state API — only raw event streams Braze doesn't expose a current-state endpoint for spam status. The only available data is a stream of raw events, which means you have to rely on a data warehouse to ingest and process potentially millions of event logs just to reconstruct user state. Spam status is reversible, requiring cross-referencing two large event tables Because a spam mark can be reversed, you can't simply collect spam events and call it done. Each spam event needs to be cross-referenced against send events to determine whether the spam status is still active — which means scanning two large tables on every run. Events arrive independently with no guaranteed ordering The spam event and the corresponding send event don't arrive together or at consistent times. A user might generate a spam event today and a related send event days later, making real-time or near-real-time processing unreliable. Certain Canvases allow sending to spam-blocked users, causing false positives Some Canvases are configured to bypass spam suppression and send to all users, including those who have marked messages as spam. This means a send event from such a Canvas can overwrite a user's spam status to false, producing false positives in any derived spam blocklist. Heavy infrastructure overhead All of the above ultimately requires building and maintaining a scheduled backend job that runs daily, pulling and processing large volumes of data from the warehouse — adding meaningful operational and compute cost. Has anyone else run into these issues? Would love to hear how others are approaching this, or whether there are better patterns we haven't considered.
Nirnay
2 hours ago Place Data
37Views
1like
1Comment
Push Opt-Out Tracking - Workarounds 🤓?
Hello to all the creative workaround masterminds in here. I've been thinking about push-out out tracking approaches and would love to see if you have any other ideas. First, some context: What: I'm looking to set up a Push Opted-Out event or some sort of directional tracking when users revoke the permission on (one of) their device(s). We can use this as a guardrail metric against our push campaigns. Why: It's a nice guardrail, especially for scaling CRM teams/Lifecycle strategies. It helps sense checking what users might get value from vs feel annoyed with. It helps address stakeholder concerns around sending too much/too little in a data-driven way, rather than gut feeling. Even if it's a directional metric. In our case we use Braze + Mixpanel, so the obvious solution to above is to use an "All events" Currents feed and stream the Token State Change event into Mixpanel (users.behaviors.pushnotification.TokenStateChange >> push_token_foreground_push_disabled=true ). However, life is not always that easy and there's a chance I can't get approval on the extra budget to enable that (we have a more limited Currents setup at the moment). I've worked in companies with tricky setups where data activation is hard and Currents is not used, so I guess this might be relevant for other use cases as well... To get ahead on alternative solutions, I thought of below -- but please share if you have other ideas? [No dev dependency] A scheduled Braze Canvas that periodically detects “now push-ineligible” (foreground push enabled for app changes to false) and logs a custom Push Opt-Out Detected event in the users' profile (via a webhook calling brazeBridge.logCustomEvent("completed survey"). Pro: relatively easy setup; can be used as conversion event in campaigns/canvases. Con: probably very close to the TokenStateChange event provided by Braze, but won't be streamed to CDP/Mixpanel (for the same Currents feed limitation); usable only within Braze. [Dev dependency] Client-side instrumentation to detect permission changes and send a custom event from the apps. Pro: as accurate as Braze's TokenStateChange event, and will be available at every data tool we need (CDP/Mixpanel/Braze etc) Con: dev work (+dependency with product roadmap) + is it even worth the effort vs cost of upgrading Currents feed type? Appreciate!
inespais
1 month ago Place Data
106Views
0likes
3Comments
Reporting for Canvas steps
Hi all, We’re currently exploring how to build a reporting pipeline from Braze to our data warehouse and would like your input. Specifically, we’re trying to track the journey a contact takes through a Braze Canvas: from entry to any conversion or exit, and export this data for analysis. Our objectives: Understand which steps a contact entered, converted on, or exited from. Capture timestamped events (ie. entry, conversion, exit, etc.) in a way that allows us to reconstruct the user’s path. Push this data into our data warehouse for reporting. We believe the following Currents event tables might be useful: USERS_CANVAS_ENTRY_SHARED USERS_CANVAS_CONVERSION_SHARED USERS_CANVAS_EXIT_MATCHEDAUDIENCE_SHARED USERS_CANVAS_EXIT_PERFORMEDEVENT_SHARED Possibly: USERS_CANVAS_EXPERIMENTSTEP_* for A/B paths We’d like to confirm: Are these the correct tables for capturing the step-by-step journey through a Canvas? Are there best practices for joining or correlating this data in our data warehouse? Should we stream this via Braze Currents, or is there a better approach for deeper Canvas-level reporting? Any advice, sample schemas, or learnings from similar setups would be hugely appreciated! Thanks, Coralie
CoralieVngt
10 months ago Place Data
113Views
0likes
1Comment
Any braze/amplitude power users?!
We are long time users of Braze and finally just got access to Amplitude at a new company! I've heard great things about using Amplitude to analyze Braze campaigns, but don't know where to begin. Can anyone provide any insight? Bonus points if you're willing to discuss over a call.
csfernandez74
1 year ago Place Data
109Views
0likes
3Comments
how to know whether users click in IAM(in app message) without using datapoint
hi, everyone. I would like to know how to include information about which button was clicked in IAM in the Currents data. I believe that when a button is clicked in IAM, the event_name=users.messages.inappmessage.Click data is generated. However, I am looking for a way to include data on which specific button was clicked. I am aware that this can be recorded as a custom event in IAM, but this method consumes data points. Therefore, I am exploring alternative methods. Could you provide any insights or suggestions?
Solved
ueda_1220
1 year ago Place Data
362Views
2likes
10Comments
Webhook campaign - How to add 'email_subscribe' to request body
Hi everyone, I'm looking to create a webhook campaign that send a POST request to a webhook URL with 'email_subscribe', 'push_subscribe' attributes in the body. I tried to use {{${push_subscribe}}} or {{${email_subscribe}}} in the body but look like Braze is not happy with this. I also tried {{custom_attribute.${email_subscribe}}} but still not working as "custom attribute 'email_subscribe' does not exist" Do you know how I can achieve this. It look like the liquid {{${push_subscribe}}} or {{${email_subscribe}}} is not supported. A side question: I also want to send the Sms subscription group subscription status, look like it is supported but when I enter {{{sms.${subscribed_state.${<subscription_group_id>}}}}}, it shows "Invalid personalization variables". I know the subscription_group_id, any idea where I should put the id? Thank you
Solved
tnguyen2620
1 year ago Place Data
278Views
0likes
9Comments
Currents question
What is Currents and how does it work?
Bonfire-Champ
1 year ago Place Data
294Views
0likes
1Comment
FAQ: What is Currents and how does it work?
Question: What is Currents and how does it work?
Solved
ashleyatbraze
3 years ago Place Data
1.1KViews
0likes
2Comments