Braze for B2B Marketing 🪷
Hi everyone! 🙂 I have been in MarTech for 16+ years and the co-founder of SalesWings, a Braze technology partner for best-in-breed B2B marketing functionality and use cases. I am keen to exchange and learn from Braze customers, advocates and users how they leverage Braze today in "B2B" go-to-market motions. Notably whenever marketing (operations) drives demand to a sales team, works on sales and marketing alignment and looks to break down data silos between marketing and sales. Also all things ABM (account based marketing). Whether its traditional B2B, B2B2C or high-consideration purchase B2C environments ("B2B"). We believe Braze is the go-to-solution to create modern and future-proof B2B buyer experiences with its vision of leveraging data combined with user-friendly tools across channels where modern B2B buyers are present to shape their buying vision. I am particularly interested to hear as well how Braze and us can develop our platforms further to cater to future-oriented "B2B" marketers... integrations, solutions, functionality, and really any relevant requirement and use case you are facing that may be currently "hard". I look forward to the exchange, and feel free to reach me on LinkedIn as well. Philip ☀️🚀 Lets chat about: CRM, Growth, and Digital Strategy? 📈
Hi everyone! I’m Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, I’ve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. 💡 Whether it’s automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Let’s connect, share insights, and collaborate on exciting projects!
Braze App Consultant
We launched an app for our e-commerce store called Jomashop. We are 12 months in and have 350,000 downloads. We are looking for an app consultant to help us improve the overall app experience and set up more advanced automated flows and pushes. If you know of a good braze app consultant please let us know! We would love to hire the right / firm to help us. My email is Jacob_s at Jomashop.com
Tracking campaigns progress and logging changes in them
Hi Braze people, I would like to get to know if you are using any tools, or ways, or methods of tracking campaigns progress (except for the Braze reports) - how do you follow which campaigns are in the testing mode, which are successful and which are not? How do you keep track of this in order to have full visibility of what you are doing and what progress you are making? And the second question - how do you follow or log changes that you make in the campaigns? For example, you have the first variant of a campaign (first iteration) and it proved to be not effective, so you make changes and you relaunch it as a new experiment. In this case you need to know what exactly was changed, on what date and when you should come back to it to check the results. Using the spreadsheets for this purpose becomes inconvenient when you have many canvases, so maybe there is a better solution some of you might be using. Thanks for any tips and advise!
