great question @vbaliga ! Some of the features that lead to the most effective testing:Experiment Path Step in Canvas: Winning PathThis is similar to a winning variant, but for path-level testing. This tool automatically places customers into the win...
A/B Testing:In A/B testing, you are testing just one variable within your campaign— things like email subject lines or the time a message is sent—to see which one performs better. This involves randomly dividing your audience into two or more groups ...
Braze does have tools for reporting and attribution, but in my experience many enterprise customers do get deeper analytics with the use of Currents and Snowflake. There are some specific engagement metrics accessible via currents that are not access...
Definitely agree with @Guendalina on this. Testing over a longer period of time will help make more reliable results to ensure that you're analysis is as accurate as possible. And to her second point, your customers are always changing how they engag...
