ContributionsMost RecentMost LikesSolutionsRe: Advice for activating customers - BIG AMA I’ve often found it helpful to work backwards– what do your highest value, most loyal customers look like? Find out what actions and behaviors this group exhibits, and formulate your activation campaigns with those goals in mind (at Braze, we call these “High Value Actions”). Get creative! Personalization is not just a nice to have anymore, it’s a necessity. But without knowing too much about our customers just yet, we must find other ways to get their attention in a sea of competition for customer eyeballs. Lean on creativity to encourage engagement, exploring levers such as gamification and interactivity in your messaging. Re: Monetization Campaigns question for BIG AMA We’ve seen great success when brands gamify the discount/sale itself, such as creating a “spin the wheel” IAM to pick your discount %, sending an interactive email with trivia questions (guess the right answer to get a discount), match game to pick your discount % or sale item, etc. Rewarding users with a discount for their engagement has historically driven substantial ROI for brands while also promoting loyalty. An additional example is when brands recommend specific items during a discount/sale (perhaps via a carousel using advanced features like Push Stories or Gmail Promotions). Specifically for Retail / eCommerce/ QSR, using that personalization to enhance the discount offering is a great way to maximize ROI while delivering a more 1:1 specialized customer experience. If you’re running a sale or discount on items that your customer has shown interest in (or purchased previously), call this out to them in the message itself! And, as another way to uplevel your CRM, remove any friction in the path-to-purchase by using deep linking functionality to drive the user from the message to the item/offer itself in the app or website. Re: Another question for our Braze Inspiration Guide AMA “Aha moments” will of course vary based on the vertical and business but generally speaking, these are commonly instances like making a purchase, adding to cart, or favoriting an item. Specifically for activation campaigns, we see customers particularly focus on driving towards “Aha moments” such as: when a user provides their communication preferences when a user fills out their profile with personal information like gender, birthday, etc., when a user converts on a free trial subscription when a user rates or provides feedback on your app or experience and the white whale– when a user refers a friend!