Re-sending in-app messages if user didn't engage with the original in-app message

[davidkroll]

Hi -- I'm wondering if anyone has any advice for this situation:

We are running a survey, linked to via an in-app message.

• The survey is just an external Microsoft Forms survey that is loaded in the browser.
• There are two buttons for the in-app message linking to the survey (one for survey in English, one for in Spanish)
• There's also the close message X button at the top right.

Delivery settings:

• Currently, the message is set to display once daily regardless of whether or not the user has clicked on a one of the link buttons in the message, or just closed the message out.
• I'd like to set delivery as follows, but I don't know how:
  • If user clicks one of the links to the survey, don't deliver the in-app message again
  • If user closes out in-app message without clicking a link, continue to send the in-app message.

Is it possible to set this up? Thanks for any advice.

[AllanHeo · Accepted solution]

Hey David! Hope you had a great holiday!

There's an audience filter called "Clicked/Opened Campaign". If you click that, you can further filter for "Has clicked in-app message". You can also get granular to "has clicked button 1 or button 2" or if you are just simply looking for either one, the general "has clicked IAM" should work. And I don't believe this filter counts the "x" button as a click. 

Hope this helps! 

[AllanHeo · Accepted solution]

Hey David! Hope you had a great holiday!

There's an audience filter called "Clicked/Opened Campaign". If you click that, you can further filter for "Has clicked in-app message". You can also get granular to "has clicked button 1 or button 2" or if you are just simply looking for either one, the general "has clicked IAM" should work. And I don't believe this filter counts the "x" button as a click. 

Hope this helps! 

[davidkroll · Accepted solution]

Thanks Allan! I'll give this a try.

[Max]

Hey David!

It's not possible to re-target users based on the X button. As @AllanHeo mentioned, only button 1 or button 2 clicks. Body clicks means: "Occurs when a user clicks on the message itself, and not one of the buttons." Find more in the documentation. This also can include clicks of the IAM itself, so it's not 100% sure if the re-targeting works correctly. You definitely should test this.

An alternative could be to use the new IAM Drag & Drop editor and include 3 CTAs. Here you can define the button values/settings for the re-targeting.

Or you use custom HTML IAM's where you can log the clicks with JS:

appboyBridge.logClick('0')

 0 = Button 1 and 1 = Button 2

Braze has some modal templates which you can use.

Hope this helps!