Question about Segment Operator Filters

[MaggieBrennan]

For the Segment Operator filters, do the words have to be exact that are input? For example, would it recognize "Cat" with a capital C when it’s being passed as "cat" with a lowercase C?

[elijah-stevens · Accepted solution]

Segment operator filters are case sensitive.

[ashleyatbraze]

This question was originally related to our SMS Click Tracking feature. 

• Effectively retarget customers with Link Shortening: User-Level Click Tracking. We continue to make exciting updates to our SMS link shortening capabilities. The ‘SMS Clicked’ event, which previously recorded clicks in aggregate, now captures clicks at the user level. Using segment filters, you can leverage this event to retarget customers at a more granular level based on how they engage with links in your SMS messages.