Impact of CRM on business metrics 📈
Hello all, I was wondering if anyone here has worked on measuring the impact of CRM on business metrics - this could be anything from retention to revenue, etc. I would love to know how you went about it (perhaps a global control?) & what were the high-level results. I have done this personally with a lot of my clients & have seen mixed results. We had tangible results for some of the apps - a 40% purchase uplift over a long period of time for a mobility app, etc. But in some cases, we saw a decline in not sending users any comms at all. Would love to hear your thoughts, experiences, methodology, and results.Tagging content in Braze
When creating new, reusable content blocks in Braze for drag & drop content libraries, what is the preferred method to "tag" content in order to track campaign level + placement level performance in Google Analytics? Some of this content would be dynamic & personalized based on purchase history, Braze predictions/recommendations/connected content or other customer data. Link ID value? utm_term?
