Challenge: When users initially subscribe to Blinkist, they are highly engaged, motivated, and are often power users—however, as they progress further down the lifecycle, they often become more casual...
Hey all!We recently ran a 30-day food tracking challenge where we invited our users to participate for a chance to win a personal Nutrition Masterclass with our Head Nutritionist and Head Chef. Since ...
Challenge: the challenge we faced was that relating to encouraging the download and use of our application, as it is closely linked to user retention (from data analysis, app users are much more invol...
Problem:
The Lifesum app needs users to log their meals daily to track their calorie & macronutrient intake, identify eating habits, and find opportunities for improvement to get the full value of the...