About BLOXBLOX is one of the biggest all-in-one crypto apps in the Benelux. BLOX makes trading crypto easy, safe and quick. It offers more than 75 coins, price notifications, crypto staking and the latest crypto news to over 600,000 users.
What was the campaign about?
To celebrate the national holiday in Belgium, BLOX wanted to make an interactive in-app game, where people had to guess which crypto coins were not present in our app. This was used to further promote B
LOX in Belgium, where the crypto market was still up and coming, compared to The Netherlands where we already have a large base. The campaign came with some technical challenges. Braze played a huge pa
rt in solving these challenges.
What were the challenges and solutions?
1. Data collection
We had to find a clever, safe and clean way to properly collect the answers without relyin
g on third party services (as we used to rely on google forms). By using Braze API calls we could ensure that answers were brought in as custom attributes. This was the first campaign where we have used this way of answer collecting and it was the start of many more!
2. Verification
To play the game, people had to be verified. Even though we mentioned it in the game, we still had to remind them. By having the confirmation mail triggered through an action-based canvas, this also opened up the possibility to segment our users. We let users through an audience path based on if they had verified or not. In the mail for the not verified users, we would encourage them to verify as their answer would not be considered due to them not being verified.
How did the collection of data go?
The use of a Braze canvas and custom attributes as ways to save data, solved our need for a google form, since we now just brought the data straight to Braze and also opened up other possibilities. For one of the first times, we could directly follow up a customer that played the game with a canvas-triggered confirmation e-mail to confirm they have played the game. In addition, it ensured that users with the right answers would immediately enter a segment which made picking a winner incredibly easy. We no longer had to rely on outside teams to collect the data for us!
What happened with the verifications?
Almost 6000 users interacted with the game: of the 772 users that were not verified, we managed to encourage almost 200 users to get verified after we reminded them through the canvas-triggered confirmation email!
All-in-all, Braze played a crucial part in the backend of our campaign. In addition, by having every aspect of the campaign stored in Braze, we were able to be more relevant with our marketing efforts as we did not have to bother people who had already interacted with the game.
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