Book-summary subscription service Blinkist gains insight into customer preferences by leveraging Braze to automate multiple test campaigns. Long-time Braze user Matt Dyson, Head of CRM at Blinkist, shares how AI effectively super-sizes his team’s capabilities so they can experiment and learn what really works. Join us for the next Bonfire Firesides on April 13 at 12pm ET. Tune into Braze's LinkedIn page next Thursday at 12pm ET to learn why Matt recommends *not* following best practices, but letting data, rather than assumptions, guide optimization.
