07-11-2023 10:38 AM - edited 01-29-2024 09:05 AM
What is the difference between winning variant and personalized variant?
07-11-2023 10:39 AM
While the winning variant chooses the campaign variant for everybody, based on which has the highest overall conversion rate, the personalized variant takes this a step further by choosing the variant more likely to resonate for each individual based on their unique behaviors, preferences and attributes.