jojo_zieff
Braze Employee
Joined 2 years ago
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Re: AI models & AI Item Recommendations
Uses transformers, a new kind of deep learning, to predict each user’s next most likely set of items to purchase or interact with. The interaction is defined by either purchase history or the custom event you choose, and their history of that conversion event. We calculate up to 30 of the next most likely items ranked from most to least likely.422Views0likes0CommentsRe: Use cases with AI Item Recommendations
Several types of recommendation can be achieved with this engine , this includes: AI Personalized - Using Transformer models to predict the best product for each person based on the history of interaction events. Most recently engaged - which can be tied to any interaction event, (as long as that data is being tracked in Braze in reference to the catalog) including use cases such as: Recently Clicked Recently Viewed Recently Liked Recently Engaged Recently Purchased Most Popular - Which includes most commonly engaged with - tied to any interaction event. This can include Most Viewed Most Purchased417Views0likes0CommentsRe: Journeys question
Great question - With the new Personalized Paths feature, each user can be matched with the message copy, creative, channel, offer, etc. they’re most likely to engage with at any step of the journey Additionally with intelligent optimization features, Braze can optimizeany message, campaign, or customer journey for the best-performing version proven to instantly boost results and conversions in just a few clicks.275Views0likes0CommentsRe: Latest products featured in Sage AI by Braze launch
Of course - this includes: An expanded AI Item Recommendations engine that uses AI to recommend items personalized to the customers who are most likely to convert. Personalized Paths, a feature that scales personalization by matching each customer with the message, copy, creative, channel and offer they are most likely to engage with, at any step in a journey. Tone Control generative functionality that empowers marketers to dictate and control the tone of AI-generated copy, directly in Braze.643Views1like0CommentsRe: Last submitted question of Sage AI by Braze AMA... AI feature development
We are approaching AI like scientists - integrating the technology in smart ways that will drive the most value to our customers. We have been using AI for a long time and are committed to integrating AI at every stage of a user's workflow to help them be more productive to accomplish their goals and orchestrate relevant experiences.565Views1like0Comments