In the new year, we are planning on launching Grubhub for Merchant’s ‘Year in Review’ — an email campaign that wraps up a restaurant’s performance on our platform for 2023. This is the second year that our team has launched this campaign and we’ve improved our process immensely since the year before. Last year, in order to work around limited data resourcing, we had to upload a custom list with our desired data points. This limited the amount of users we were able to send this campaign to and what data points we were able to dynamically load in. This year, I was able to leverage existing data points that we already use in Braze for and work with our data team to convert them to yearly stats. This allows us to send ‘Year in Review’ to more merchants and surface more unique insights. Working with data and engineering teams is often necessary for creating highly personalized Braze emails, so learning how to work iteratively with them has been helpful for our use cases.
