CER AMA question for Braze - tell us more about the report, April!

[MaggieBrennan]

April, can you tell us a little bit more about the annual Customer Engagement Review and how Braze puts together the report? 

[aprildmullen]

Hey! The "Customer Engagement Review," now in its fourth year, is a significant report in our annual thought leadership on the customer engagement space. This year’s report combines insights from a decision-maker survey, Braze data, and customer stories. The survey, conducted by Wakefield Research for Braze, involved 1,900 VP+ marketing decision-makers from 14 countries, informing the Customer Engagement Index and revealing key trends and their revenue impact. Braze data, drawn from over 9 billion global users and nearly 1,000 brands, provided analysis for activation, monetization, and retention trends, and identified characteristics of brands excelling at customer engagement. We also included customer stories from leading brands across five industries and three regions demonstrating the success of customer engagement.