I’ve often found it helpful to work backwards– what do your highest value, most loyal customers look like? Find out what actions and behaviors this group exhibits, and formulate your activation campaigns with those goals in mind (at Braze, we call these “High Value Actions”).
Get creative! Personalization is not just a nice to have anymore, it’s a necessity. But without knowing too much about our customers just yet, we must find other ways to get their attention in a sea of competition for customer eyeballs. Lean on creativity to encourage engagement, exploring levers such as gamification and interactivity in your messaging.
