ParkBee - Performance Marketing Specialist - Freelance (NL) 🇳🇱

WE ARE PARKBEE! 🚘

ParkBee is the leading European tech platform for parking, making underutilised off-street parking locations digitally accessible to consumers. Our solution provides consumers with a wide and dense network of off-street parking spaces while helping cities make better use of space and offering property owners an extra income using our smart and innovative platform.

With our roots in Amsterdam and offices in the Netherlands and the UK, we have laid the groundwork to conquer the rest of Europe. ParkBee is evolving and growing fast, and our team is playing a crucial role in creating a sustainable growth model for the company.

How do you contribute to the team?

As we continue to expand our reach and elevate our online presence, we're seeking a talented Performance Marketing Specialist to join our team for 3 days a week on a freelance basis. If you're passionate about leveraging data-driven insights to deliver measurable results and thrive in a fast-paced, collaborative environment, we want to hear from you!

You will work on various channels, and you will be part of our Growth team, which consists of performance marketing, growth marketing and business analytics. This role requires both a hands-on mentality, creativity and strategic thinking.

Main tasks/responsibilities: 

• Responsible for developing and executing marketing strategies to promote our brand, locations and products towards our end-users;
• Strategize, execute, and optimise (paid) performance marketing campaigns across diverse channels like Google Ads, affiliates, TikTok, and Meta to boost our locations' visibility;
• Utilise your expertise to enhance organic search results (SEO) and collaborate with our agency to achieve measurable outcomes;
• Develop captivating email marketing campaigns that drive customer engagement and retention;
• Craft high-converting content, including ad copy, email copy, and landing pages, aligned with our marketing objectives;
• Analyse campaign performance, delivering data-driven insights and actionable recommendations.

We are likely to be a match if you:

• You are a self-starter who is proactive, hands-on, curious, and motivated. You want to go the extra mile. You get the job done!; 
• Proven 2-4 years of hands-on experience in SEO, SEA (including Performance Max and App campaigns), TikTok, Meta, email marketing, and landing page optimization;
• Understanding in Google Tag Manager and GA4 for conversion tracking;
• Proficiency in tools such as Google/Microsoft Ads Editor and Zapier for automating customer match lists;
• Demonstrated proactive approach to testing new advertising features and pioneering projects within the account ecosystem;
• Experience managing budgets higher than €100k monthly with ROAS and POAS optimization; 
• Expertise in planning audience segmentation strategies across all channels and being adept at rules automations (Google, Meta, Microsoft, etc.), as well as creating and populating audiences in social media channels for cross-channel advertising;
• Strong analytical and data-driven mindset, with the ability to interpret insights and translate them into immediate strategic actions;
• Exceptional writing skills, capable of crafting compelling ad copy, landing page content, and other marketing collateral that drives engagement and conversions;
• Fluent or native Dutch speaker with proficient English language skills (both verbal and written);
• Availability to work in our office for 3 days a week; 

Park with us!

Not only will you change the way we park in cities, but you will also rapidly move your own career forward. Besides that, you’ll find:

• An ambitious team of colleagues from all over the world;
• Macbook, daily fresh lunch & awesome team events;
• Holiday substitute scheme;
• Inspiring office in Amsterdam - where we would love to have you around those 3 days a week.

Reserve your spot, drive in later
Sounds good?

We would love to hear from you! We don’t require a long motivation letter; we’d rather have a few pointers, your LinkedIn, and your resume.

Have some burning questions first? Get in touch with Amanda via LinkedIn.