Ask Me Anything: Discuss the 2024 Global Customer Engagement Review with Rappi

Mark your calendars for the next Bonfire Ask Me Anything on the 2024 Global Customer Engagement Review. On Tuesday, March 12 at 12pm ET, you’ll have the opportunity to discuss all things CER with Nacho Fiore, Automation Senior Manager, at Rappi and April Mullen, Senior Director of Content Strategy, at Braze.  

Curious what 2024 has in store for marketing and customer engagement? The 2024 Global Customer Engagement Review covers… 

• The top three trends shaping customer engagement in 2024 
• Ways to leverage the trends to drive your brand’s success 
• Insights necessary to navigate the evolving landscape of customer engagement

Rappi is an on-demand-service pioneer and everything they do is all about strengthening customer relationships in order to make Rappi a deeply valued service amongst their customers and the ecosystem they serve. Nacho is the genius behind Rappi’s most successful engagement campaigns, standing up campaigns in Braze to power messaging that ensures they’re reaching users at the right time, with the right channel, with personalized content. They most recently introduced WhatsApp to their mix of channels. In fact, their WhatsApp campaign drove an 80% uplift in purchases versus the control group, which received marketing messaging about these deals only via push notifications and email.

This AMA presents the unique chance to ask both Nacho and April more about the three major trends covered in this year’s report and the way to leverage the trends to drive your brand’s success.

Friendly reminder that AMA's are text-based events. They take place in the AMA board within the community. You can ask a question by clicking the "Ask a question" button on the AMA page & our hosts will respond in thread. Can't join us live? No worries! The content will be in the Ask Me Anything board so you can review it at any time.