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Senior Braze/CRM Specialist available for freelance and contract work
Hi all, I'm a Senior Manager of CRM Operations with 7+ years in lifecycle marketing and marketing operations, most recently assisting the migration from Iterable to Braze at a fintech/BNPL, including the Segment CDP architecture behind it. Open to freelance, contract, and project-based work while I continue my full-time…
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VP, CRM – Deep Braze Expertise | NYC Hybrid
VP, CRM – Deep Braze Expertise | NYC Hybrid Hi everyone, I am conducting a search on behalf of a client for a VP, CRM based in New York City (hybrid). We are seeking a strategic and hands-on CRM leader with deep Braze expertise and a strong track record driving subscriber growth, engagement, retention, and lifecycle…
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Customer Data Platforms
I'm currently exploring the mind-boggling space of CDP's, naturally i'm leaning towards those that are Braze Alloy Partners. I'm putting this out to the community for both some vendor recommendations and some advice/pitfalls when integrating. Having worked directly in previous roles with three different CDPs and in the…
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Tracking Users' Post Click
Hi Braze Community, I am scratching my head a bit trying to understand how the Braze SDK does not have an out-of-box feature that automatically associates a session with a specific user post email/sms campaign click. From what I am reading, even after having clicked through a campaign, if a user comes in a private browser…
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How Braze measures reachable users
I want to understand if, in the segments module, when I filter my audiences, the total reachable users only considers users with either a valid email address or a push token enabled to receive communications, or all users who generate a user ID in the system, even if I can't reach them. For example, if I have 300,000 users…
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Control group based on custom attribute
Hey everyone! I am wondering if anyone had a similar situation: standard tool for isolating control group (global or Canvas- specific) does not fit my business needs, because I want to measure incremental change of product conversions per B2B subscriber, and each B2B subscriber can have more than 1 employee (aka user ID in…
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Splitting a segment into two
Hi! I am just wondering if it is possible to split a segment into two even segments? I have been downloading the customer details, splitting in excel then reuploading so wondered if there is an easier way? Thanks!
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Channel Substitute.
I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods. ✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands. ✅ Mass Email…
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Benchmark of Re-consent Rates
Hi everyone, I am currently planning a re-consent campaign and have segmented our audience into 4 groups; highly engaged, moderate, lapsed and dormant. I am trying to get a sense of the reconsent rates for each segment to better predict business impact. If you have recently run a similar campaign - especially in the…
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Voice Ai - Sales Calls
Hey Team Wondering if anyone is using Ai to manage sales phone calls. Open to who you are using, experience and any other details. Just on a desk research mission at the moment. Thanks in advance