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How Braze measures reachable users

Yaritsedelg

I want to understand if, in the segments module, when I filter my audiences, the total reachable users only considers users with either a valid email address or a push token enabled to receive communications, or all users who generate a user ID in the system, even if I can't reach them.

For example, if I have 300,000 users in my database, and only 100,000 have either a valid email address or push tokens enabled, should the segment total show 300,000 or 100,000?

Thanks!

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Comments

Manoj__

Hello @Yaritsedelg The numbers shown in the total reachable is the number of profiles meet your segmentation logic. They might not be reachable on email or push.

TedScott

Reachable means braze would attempt sending (such as a validly formatted email address / one not marked as undeliverable), but it does not mean it is opted-in or deliverable.