Forum Discussion
Referral Strategy
Hello Braze Community! I’m currently working on creating a referral strategy to drive new user acquisition through our most engaged users. I’d like to start a thread with all of you to gather inspir...
I worked on a referral strategy at a news app years ago and it was more work than it was worth, and the tracking of the referrals was a pain in the butt!
But as a consumer I typically respond to things like:
- Getting a referral link after my first order has been delivered, which taps into my excitement in that moment.
- Having my referral link easily accessible (like at the bottom of every email or newsletter I get) so that when I talk to somebody about said brand, I can easily find and share my link via Slack, text, etc.
