Forum Discussion

DavidO's avatar
DavidO
Strategist II
2 years ago

Ideas for email open and click through rate testing

Hi all Just wondering what sort of tests others use to test open rate and click-through rate. For example: - Subject lines - Time of day - CTA wording - Localisation Would love to gather a ...
Email
experimentation
bob's avatar
bob
Specialist
2 years ago

Laundry list, not anything I'd necessarily advocate for.

  • Style of personalisation.
  • Content of images (the traditional, with/without a person is always fun to prove)
  • Number and position of CTA
  • There's always someone usually wants to test preheader text
  • Day of week
  • From name

It's early though, and my brain isn't quite up to room temperature yet, so there's probably more.