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alextoh1's avatar
alextoh1
Practitioner
8 months ago

Email engagement metrics

Hey Bonfire group,

I've noticed a decline in overall email engagement over the past month, specifically in terms of open and click rates. Sends and deliverability remain as normal for our comms which are a mix of scheduled and triggered sends.

I was wondering if there is a chance that since our comms update, the email might be moved to different folders in an inbox e.g. Gmail -> Promotions. Is there any way to see or know about this?

Additionally, we haven't changed our audience and in fact optimised several of our email communications from a creative side of things. Conversions are increasing which is a good sign.

Wondering if there if anyone else here has observed the same thing or could provide any thoughts or insights - would be greatly appreciated!

Thanks,

Alex

Reporting and Analytics
  • Manoj__'s avatar
    Manoj__
    Specialist II
    8 months ago

    Hello alextoh1 

    Email landing in Promotions tab could be one of the reasons. To test if a email is landing in Promotional tab you will send yourself an email or go through one of the customer journey yourself.