Knowledge Base Article
Customer Engagement Manager
Heyyyyy! We're Cashrewards, Australia’s most loved cashback platform.
Shoppers love us, but not just shoppers, our team think we’re pretty awesome too. So much so that they voted and now we’re a certified Great Place to Work. As they say, the proof is in the pudding so check out this role to see if you fancy a slice yourself.
About the Role
Please note this is a 6 month fixed term contract.
The Customer Engagement Manager’s scope covers the execution and optimisation of our core marketing activity, customer journey and tactical campaigns. The role covers identifying target audiences or behaviour cohorts, pulling customer segment data (working with the Data Analyst) messaging & creative development (with the creative team) or creation of custom user journeys as required. Broadly this includes eDM, web and app push notifications, in-app messaging, SMS and other channels as they emerge and become relevant. You will be an expert across our customer platforms and work comfortably across our owned channels, pulling together campaign insights and strategies.
In this role, you are a channel leader who can deliver results. You possess a deep understanding of benchmarks by channel and actively work to build and execute cross-channel campaign strategies to maximise the marketable database through experimentation.
Your Focus
- Working with Customer Engagement team on campaigns to convert or retain customers as Monthly Active Users
- Liaise with the Retail and Client Service teams to run E2E execution of campaigns independently across owned-channels (including but not limited to eDM, push notifications, pop-ups, and SMS)
- Liaise with internal stakeholders (Marketing & Data) to ensure campaigns are executed across consumer touchpoints effectively and efficiently
- Help bring the Customer Engagement strategy to life by developing marketing experiments that contribute to customer growth & engagement
- Ideation, execution, analysis and optimisation of growth marketing experiments
- Regularly present and share post campaign analysis
- Ensure campaigns are executed efficiently and in a timely manner
About You
- Well developed previous marketing experience delivering on business objectives
- Highly desirable to have Braze and mParticle experience
- Comfortable managing customer engagement communications across owned channels and always looking to grow expertise of new channels
- Understanding of marketing objectives and key results, and how our activity contributes to marketing performance
- Sound commercial awareness, but with member engagement at the forefront of your mind
- Able to confidently present insights and feedback to internal stakeholders
- Interest in automation and personalisation to improve delivery of campaigns
- Sound knowledge across all platforms used to execute and/or analyse owned-channel activity
- Ability to perform intermediate-level troubleshooting across these platforms.
- Able to identify growth optimisation opportunities across these platforms and develop own campaign testing strategies
Additional Information
In the fast moving cashback category, Cashrewards has powered ahead of its rivals and taken the lead, serving over 2 million members with an enticing range of cashback offers from more than 2000 brand partners including Apple, Amazon, Myer, Liquorland, Adidas, Bonds, Target, Booking.com and The Iconic. As if that isn’t impressive enough, we’re fully Australian owned and operated, and backed by 1835i, one of Australia's leading venture funds. Plus, we support the Starlight Children's Foundation by donating 1% of all cash redeemed to the foundation.
Another cool thing, we're right smack-band in the middle of Sydney CBD (next to the QVB) so we're easy to get to.
There's lots more to love about working here, like:
- Flexible working
- Friday hours (finish at 3pm on Fridays)
- Double cashback
- Free access to Headspace
- Discounted fitness classes and wellness offering
- Birthday leave
- 16 weeks paid parental leave
- Ability to work up to 90 days a year from anywhere in the world
- Awesome people who you'll get to know at some of our awesome celebrations and social events
We’ve grown so much in the last few years and as this ad proves, we’re still growing. So if you’re keen to jump on board and help us steer this fine ship into the future, don’t let this opportunity pass you by. So jump in, forget FOMO. Join the Cashrewards team today.
Interested?
Full advertisement / Apply link - https://www.cashrewards.com.au/careers/4086a468-5da4-427a-b286-cbb1b3bd8684
Updated 2 years ago
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Hey Kendell!
We're official Braze partners and have over a decade experience with lifecycle marketing. Are you looking to hire / outsource a freelancer for this position? If so, happy to chat and see if we can fit.
LI: https://www.linkedin.com/in/ben-lerner-crm-implementations-hubspot-braze/
Website: www.paiosolutions.com
Email: ben@paiosolutions.com
