Forum Discussion
Different Open Rates on an AB Test with Same Subject Line and Same Email Design
Hi! We are observing a high difference of Open Rates (a difference of up to 10 points of percentage) between two variants of an email, which have the same Subject Line, same Preheader and same Email...
What is the quantity for each split? If it's not a large quantity, a variation is not unexpected.
In part you have likely answered your own question, they are not the same (you are inserting dynamic offers).
