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Braze Bonfire is read-only from April 6–April 13, 2026. 

Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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NatalieMc's avatar
NatalieMc
Collaborator
1 year ago

Control Group Representivity

We are looking at implementing Braze global control group for measurement. We have typically done this at a canvas level using random buckets Has anyone used these approaches and have any insight o...
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Bhanu5150's avatar
Bhanu5150
Influencer
1 year ago

If your goal is to measure overall marketing effectiveness, GCG is more reliable. If you need to optimize individual campaigns and channels, Canvas-Level Controls are better.

Would you like a recommendation on a hybrid approach? (e.g., GCG for broad measurement, CCG for testing tactics within active users).