Forum Discussion
Control Group Representivity
We are looking at implementing Braze global control group for measurement. We have typically done this at a canvas level using random buckets Has anyone used these approaches and have any insight o...
If your goal is to measure overall marketing effectiveness, GCG is more reliable. If you need to optimize individual campaigns and channels, Canvas-Level Controls are better.
Would you like a recommendation on a hybrid approach? (e.g., GCG for broad measurement, CCG for testing tactics within active users).
