Communications journey mapping

Maybe if we start little by little we can get something - the documents Braze sends help a lot (Such as Braze Inspiration Guide but yes sometimes they are missing client-related journeys that are a bit more specific. 

we can use the Activation, Monetization, and Retention way to review. 

Activation Campaigns: 

Free Trial, App Ratings, Welcome, Message and Data Opt-In, Preferences, Paid Social, Onboarding, Abandoned Onboarding, Account Creation, App Download, Referrals, and from there we can add others 

Monetization Campaigns: 

Discount & Sales, Alternative Payment Options, Cart Abandonment, Upsell, Seasonal Promotions, Flash Sales / Limited Time Offers, Free to Paid Subscription, Subscription Renewal, Cross-Sell, Back in Stock / Price Drop and we can add from there. 

Retention Campaigns:

New Products, Brand Values, General Education, App Update, Newsletter, Rewards & Perks, Continue-Your-Streak, Order Tracker / Fulfillment, Event Attendance, Loyalty Enrollment, Product Feedback / Net Promoter Score (NPS), Product Adoption, Urgent Communications, Milestones/Aniversary Campaigns, Lapsing User, Loyalty, Win-Back, Community Buildings, Content Recommendations, Gamification, Abandoned Intent, Social Activity Messaging, Year-In-Review, Value Demonstration Campaign and from there add on. 

From there we can take the structure that "CanvasFlow_Activity_CanvasEssentials.pdf" has and work from there.