Forum Discussion
Kristijan
Practitioner III
One of my fave concepts are, if it makes sense for your brand, an Anti-Black Friday campaign!
I've seen a few brands execute this perfectly, I think Patagonia had a cool campaign last year basically telling their customers NOT to shop and instead go outside and enjoy nature :)
LindseySilver
9 hours agoBraze Employee
Ah yes I see here! https://bettermarketing.pub/dont-buy-this-jacket-patagonia-s-daring-campaign-2b37e145046b
We're going to be posting more in-the-wild creative campaigns over at Creative Collective - Definitely join if you are interested 😃