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MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
2 months ago

Getting "whitelisted" from Google/Yahoo/Microsoft

Can I get “whitelisted” from Google/Yahoo/Microsoft so all my emails go to the inbox?

1 Reply

  • eperez's avatar
    eperez
    Braze Employee

    No. In ancient email times, when there wasn’t so much mail and our biggest worry was being addressed as “Dear Beneficiary,” whitelisting was a way to distinguish legitimate correspondence from scams. In today’s world, where literally billions of legitimate emails are sent per year and many of them are unwanted, marketers must follow basic requirements and best practices in order to have a good reputation and reach the inbox.