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trang's avatar
trang
Active Member II
2 months ago

Hi,

I am a marketing capability manager from Hilton. What are the best practices for holiday deliverbilities?

 

  • Goot's avatar
    Goot
    Braze Employee
    2 months ago

    Hey Trang!

    During the holidays, best practices are even more important! For email deliverability, that includes:

    • getting explicit consent to send emails
    • sending valuable content
    • authenticating all mail streams with SPF, DKIM, and DMARC
    • making it easy to unsubscribe and manage preferences
    • maintaining a healthy list, with minimal bounces
    • sending at a predictable cadence and volume

     

    During the holidays, you may be increasing volume--luckily we just posted a larger response about that, here! 

    What are your specific concerns about holiday sends? LindseySilver and I would love to help!