Hey Trang!
During the holidays, best practices are even more important! For email deliverability, that includes:
- getting explicit consent to send emails
- sending valuable content
- authenticating all mail streams with SPF, DKIM, and DMARC
- making it easy to unsubscribe and manage preferences
- maintaining a healthy list, with minimal bounces
- sending at a predictable cadence and volume
During the holidays, you may be increasing volume--luckily we just posted a larger response about that, here!
What are your specific concerns about holiday sends? LindseySilver and I would love to help!
Community Manager
